iOS vs. Android – Which Platform Best Suit Mobile App Development For Business

15 Apr

With more and more companies making their way into the market, the competition has heightened to a great extent. One great way to beat the competition is to build an innovative and unique mobile app, ideally one that helps add value to consumers. As you may know, the use of smartphones is increasing at a fast pace, which enhances the likelihood of getting your apps downloaded by the majority of users. In fact, many businesses and companies are already making use of mobile applications as a tool to drive more users or to boost work productivity.

In order to meet the continuous demand for apps, companies are leveraging services of a professional to build something that could easily help them stand out from their competitors. So, if you have finally made up your mind on developing an app, possibly you might get stuck at deciding whether you hire iPhone app developer or an Android app development expert. The battle between developing an iOS or Android app is not new and has been brewing for quite some time now. But, in case you still find it difficult to come to some conclusion, below are a few important considerations worth taking at look at:

iOS-VS-Android

1. Increased Visibility

When it comes to increasing the visibility of your app, Android is the best platform that can offer you extended reach. After all, the OS holds maximum smartphone market share which means that creating an Android app help expand your reach to a larger user base compared to iOS applications.

2. Revenue Generation

In terms of revenue generation iOS apps surpass Android. In fact, it is estimated that “Apple’s app generate 73 percent revenue compared to 23 percent app revenue generated by Android.” Also, the sales revenue of iPhone/iPad apps is at least five times more than that of Google’s app. So, if you plan to monetize from your app, then to develop an application for Apple users will best fit your needs.

3. Publishing Your App

Getting your app published on Android app store is a lot easier in comparison to Apple. That’s because, unlike Apple’s stringent rules and regulations, the publishing process that you need to follow for Android applications is pretty simple. You just need a publisher account at Google Play Store and need to gain knowledge about publisher console and available tools. Next, enter all the necessary data at the Google Play Developer Console and then agree to the distribution terms. And then, pay the registration fee. After your account gets verified, you can make your app published directly via the Developer Console.

4. Design Standards

The design standards of iOS applications are better than Android apps, which can be attributed to Apple’s strict guidelines. However, the scenario has changed a bit post the release of Android’s Material Design principles. But still, iOS applications seem to have an upper hand over Android-based apps when it comes to developing one based on high quality design standards.

5. Which Produces Secure Apps?

Apple’s closed environment called “walled garden” helps in building secure apps free from malware. Besides, Apple avoids users from installing applications from third-party source. It only allows downloading apps from its app store, which helps in preventing malicious apps from making their way into the app store. In comparison to Apple apps, Android-based applications are less secure and more prone to getting attacked because of its increasing popularity.

Wrapping Up!

Hope the above list of points will help you decide which app platform will befit your business needs. But if you still feel confused, the best way to make the right decision is to understand the behavior of your customers and their needs. Basically, you need to check out whether your user prefers Google services like Google Now, Maps, etc., or find iTunes more useful. Getting information about your customer wants and needs from a mobile app will apparently enable you to decide which app platform is perfect for you.

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