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iOS vs. Android – Which Platform Best Suit Mobile App Development For Business

15 Apr

With more and more companies making their way into the market, the competition has heightened to a great extent. One great way to beat the competition is to build an innovative and unique mobile app, ideally one that helps add value to consumers. As you may know, the use of smartphones is increasing at a fast pace, which enhances the likelihood of getting your apps downloaded by the majority of users. In fact, many businesses and companies are already making use of mobile applications as a tool to drive more users or to boost work productivity.

In order to meet the continuous demand for apps, companies are leveraging services of a professional to build something that could easily help them stand out from their competitors. So, if you have finally made up your mind on developing an app, possibly you might get stuck at deciding whether you hire iPhone app developer or an Android app development expert. The battle between developing an iOS or Android app is not new and has been brewing for quite some time now. But, in case you still find it difficult to come to some conclusion, below are a few important considerations worth taking at look at:


1. Increased Visibility

When it comes to increasing the visibility of your app, Android is the best platform that can offer you extended reach. After all, the OS holds maximum smartphone market share which means that creating an Android app help expand your reach to a larger user base compared to iOS applications.

2. Revenue Generation

In terms of revenue generation iOS apps surpass Android. In fact, it is estimated that “Apple’s app generate 73 percent revenue compared to 23 percent app revenue generated by Android.” Also, the sales revenue of iPhone/iPad apps is at least five times more than that of Google’s app. So, if you plan to monetize from your app, then to develop an application for Apple users will best fit your needs.

3. Publishing Your App

Getting your app published on Android app store is a lot easier in comparison to Apple. That’s because, unlike Apple’s stringent rules and regulations, the publishing process that you need to follow for Android applications is pretty simple. You just need a publisher account at Google Play Store and need to gain knowledge about publisher console and available tools. Next, enter all the necessary data at the Google Play Developer Console and then agree to the distribution terms. And then, pay the registration fee. After your account gets verified, you can make your app published directly via the Developer Console.

4. Design Standards

The design standards of iOS applications are better than Android apps, which can be attributed to Apple’s strict guidelines. However, the scenario has changed a bit post the release of Android’s Material Design principles. But still, iOS applications seem to have an upper hand over Android-based apps when it comes to developing one based on high quality design standards.

5. Which Produces Secure Apps?

Apple’s closed environment called “walled garden” helps in building secure apps free from malware. Besides, Apple avoids users from installing applications from third-party source. It only allows downloading apps from its app store, which helps in preventing malicious apps from making their way into the app store. In comparison to Apple apps, Android-based applications are less secure and more prone to getting attacked because of its increasing popularity.

Wrapping Up!

Hope the above list of points will help you decide which app platform will befit your business needs. But if you still feel confused, the best way to make the right decision is to understand the behavior of your customers and their needs. Basically, you need to check out whether your user prefers Google services like Google Now, Maps, etc., or find iTunes more useful. Getting information about your customer wants and needs from a mobile app will apparently enable you to decide which app platform is perfect for you.


Responsive Website vs. Mobile App: What Suits You Best?

6 Apr

The ever-increasing competition is pushing businesses and companies to adopt latest market trends to stay updated and abreast of the competition. For instance, many business organizations have embraced the web and mobility solutions, including RWD (Responsive Web Design) and mobile application development to keep pace with the advancements taking place in the technology world.

Today, most of the people prefer to develop mobile apps in a bid to attract new customers. Besides, given the fact that 62 percent of the digital media time is spent on mobile apps, it’s not surprising to see people becoming inclined towards app development. Other than mobile applications, a lot of companies are paying more attention to creating responsive sites to allow people to view their site on any browser and platform.

However, the majority of people seem to be confused as to whether they should use a mobile app or a responsive website instead. Below are some critical points that will help you in making the right decision.


1. Understand Your Purpose

A mobile app is an excellent tool that enables you to communicate with your customers in a particular way just as you want. In contrary, a responsive site will prove an ideal choice if you wish to display your desktop website version on all the major devices without having to code for each device separately.

2. Speed

The biggest benefit of having a mobile application is that it loads quickly compared to a responsive website. Around 74 percent people say they’ll exit a site if it does not load within three seconds. This clearly suggests how crucial it is for you to provide your clients with a fast-loading solution such as an app. Remember, if you are planning over hiring the services of a mobile app development company for your project, make sure that your hired service provider helps in creating a highly performant app.

3. Adding Content

When designing an application for mobile users, you will have to add slightly different content on each page. But that is not the case with responsive sites since they display the same content on desktop and mobile devices. This eventually saves your time in planning and placing the right piece of content on different pages of your mobile app.

4. User Experience

Developing an app provides a huge advantage over a responsive site in terms of user experience. A responsive design fails to deliver as rich user experience as rendered by a mobile app. For instance, unlike a desktop version which requires displaying complete information about your website, an app only presents the most important piece of information to users.

Moreover, a lot of your time and efforts is likely going to be spent in delivering the right UX to your target users. And remember, you must know exactly what content needs to be displayed on smaller screens.

5. Number of Versions

Creating a responsive website requires you to focus on creating only a single version of the site that can be easily accessed on all the devices. But, in the case of mobile app development you need to create two different versions – one for desktop site and other for mobile.

6. Time and Cost Invested in Maintenance

Compared to a mobile app, responsive sites take less maintenance time and cost. This is because you only need to work on one single version, unlike an app that requires more maintenance time and cost for taking good care of website and mobile application versions.

Besides, changes made to your responsive site will be reflected on all the devices. On the contrary, mobile apps require making changes to both website and mobile web applications.

Wrapping Up

There are several other critical considerations worth exploring that can help you decide whether you should develop a mobile app or a responsive site. But most importantly, such a decision relies upon your project needs. If you want to provide a more personalized experience to your clients, creating an app will best suit your needs. However, a responsive site will befit your needs if you wish to have a site that can adapt to any device.

But, if you still cannot make any decision reading this article will hopefully help you in coming to a conclusion.

Drawbacks Involved In Developing Mobile Applications

30 Mar

More organizations are now turning towards developing mobile applications for their organizations. It’s just because business applications have many evident advantages. We have seen such a variety of examples of overcoming adversity in the previous couple of years, that more organizations are propelled to go mobile app based. It is thus exhorted that we are not distracted by conceivable outcomes. In the event that any portable application is a matter of fact that every business needs, and you should comprehend what reason it will serve and how gainful it will be to you?

If there is something that has given a new definition to the whole world in terms of technology, then it is surely iOS apps. Between, you will come across thousands of iPhone App development companies that holds an extensive experience as well as development skills on developing iOS applications.

mobile app

All things considered, mobile applications most of the times are preferred for downloadable purposes that every clients can introduce on their respective devices. These applications are a medium for clients to be in consistent touch with your business. It’s extraordinary for your business as well as you can send information about your most recent developments and what it offers and so on.

Nonetheless, there are few risks that are involved in the event where you will find that your application is not functioning appropriately.

Assess what highlights you have to incorporate into your mobile applications

Clients are going to download your application just on the off chance that they discover worth in keeping them continuously on their mobile phones. On the off chance that if any of your mobile application is repetitive and functions only to promote your business features, then it is almost useless if we talk in terms of productivity for the client. A client will without a doubt, erase such an application. Apart from these facts, before you jump into the improvement stage, deliberately list out for what highlights you might want to incorporate into your application. Select the components that are valuable for your clients.

Outcomes of building an application that your objective clients don’t need

One of the most negative impact on your developing mobile application is that for any business building up a portable application where you are delivering an application that your clients don’t need. Mobile application development process requires huge time limit to make the application function effectively.

It’s all squandered if nobody utilizes the application. How can this happen? This happens when you approach mobile application improvement stages from the wrong point of view.

Danger of unsustainable client development

On the inverse end of the development, we find another test: What happens if an excess of individuals are utilizing your application? Consider the possibility that it takes off quicker than you could ever anticipate. You could be stuck supporting a huge number of clients. Is it accurate to say that you are ready for that?

Dangers of security breaks

Security breaks are surely just the same old thing new, and apply to a web or mobile application. The threat here lies in belittling the requirement for legitimate security precautionary measures inside the mobile applications. A few organizations commit the error of accepting local applications are innately secure, and disregard appropriate efforts to establish safety all the while.

Danger of putting resources into a stage that you can’t control

As I would like to think, the greatest danger of mobile application improvement lies in your complete absence of controlling over the stage itself. What happens if the stage proprietor chooses to offer itself or close down totally? Since you have no power over the stage, you’re in a tough situation.

So, I hope you guys have got enough idea about various dangers that might occur with your mobile apps development process.

Following Strategic Plans To Develop Advanced Level Mobile Applications

22 Mar

Mobile applications have changed the business for eternity. It has expanded various sections of gadgets such as mobiles, tablets, wearable devices and the volume of gadgets that interface with an organization’s undertaking assets. There are more than 6 billion of mobile device supporters all over the world and the rapidly growing Internet of Things (IoT) market guarantees to associate with wide number of gadgets to the Internet section. These portable as well as IoT gadgets have all new working frameworks that decides how we fabricate programming and administration process. These innovation moves likewise give a colossal chance to change how every organization will connect with business and execute business with its clients, workers and accomplices.You will come across too many mobile app development companies who are now creating a strategic way to develop numerous number of advanced level mobile applications.

To achieve profit by these new advancements, corporate information and administrations must be open across smartphones to wearables. Organizations are making a move. More than half of the organizations Lopez Research studied that more than 20 mobile portable applications are in line this year. Numerous number of them are utilizing cloud base applications and platforms as an administration answers for maintaining mobile application development activities. Driving organizations in the versatile cloud time will make business and specialized procedures extremely functionable.


Here you will come across advance strategy mobile application development plans:

  • Flexible stages empower adaptable as well as portable application improvement process. Once an organization moves past developing five to ten applications, it searches for programming tools to scale its improvement endeavors. Stages give modules to maintain basic administration components, for example, testing, application variant control, application lists, execution investigation, security and life-cycle administration process. Not at all like the unbending stages of yesteryear, today’s adaptable advancement stages are secluded, offer benchmarks based interfaces and work with various front-end outline techniques.

  • Data ought to be secured crosswise over gadgets and systems. Adaptable and distributed computing have changed on the basis of how information is interpreted and where it explores. In a portable world, the idea of an information border where information can be secured has vanished. Information must stream consistently and safely between a partnership’s server farm, the cloud and mobile devices. With more than 67 percent of organizations supporting BYOD, organizations must have the capacity to particular and control business information crosswise over individual and corporate-claimed gadgets.

  • Mobile applications have now moved into value-based development process. Applications need to be properly interfaced with information from various back end frameworks. An application is pointless in the event that it can’t get to the information of what a man needs. IT should create versatile streamlined access to an assortment of big business frameworks, for example, SAP , Oracle ORCL – 1.12%, legacy databases and custom applications. Organizations can look forward to portable stages for middleware administrations to safely interpret the information into applications and cloud administrations.

  • Mobile applications turn into an accumulation of information that passes a message to a whole work process. In the portable world, information must be gathered from various frameworks and displayed in an organization where a man can make a move. This activity could be as basic as an endorsement or as mind boggling as finding and buying an item. To do this, organizations will utilize undertaking coordination and sync programming (portable middleware) to connection information from frameworks, for example, application asset maintenance, databases and money related frameworks into versatile applications

What Enhancements Will Android M Bring To You

31 Jul

Google has amazingly evolved Android into a smashing mobile platform by introducing suitable advancements in its functionalities. Today, Android possess a colossal user base, and with over 80% of mobile market shares, it is a dominating mobile OS in the market.

For this reason, businesses and developers are taking the platform more seriously and preferring Android app development. This has eventually augmented the demand for an adept and reliable Android app development firm that can offer cost-effective and remarkable mobile solution to leverage business values with a flair. The Android user base is only expected to further flourish, as Google is consistently thriving to ensure the surefire success of the platform in the market.

android M latest

After Android lollipop, Android M is the next upcoming version that will boost the sales, and further enhance the credibility of the platform. As, many Android users and tech-savvy individuals are eagerly waiting for the update, I have enlisted some fine details about the resourceful improvements that the forthcoming platform will offer.

Don’t get disheartened with the little or no change in its aesthetics, as its valuable enhancements will make you go crazy for this ultimate platform. If you want a noteworthy and a resourceful Android M application that can reap the benefits of the integrated features, it is advisable to look for a well-versed Android app developer for hire. Without any further ado, let’s unleash some brilliant enhancements that Google Android M will offer you.

  • Better Google Now – You will observe a major change in the way the Google Now is improved. Now, you will be able to conveniently search relative content via your handy Android M powered device.

  • Equipped with Fingerprint Scanning – Google will standardize the fingerprint support. Thereby, allowing device vendors to integrate fingerprint scanners into the Android devices.

  • Optimized Battery Life – The Android M will introduce the latest Doze feature that will implement the motion sensors to create a remarkable standby, which will dramatically improve the battery life. This is done by proficiently handling the background process. Moreover, to offer faster charging time, it supports USB Type-C connectors. This feature will also allow you to charge your other devices with your Android phone.

  • Application Permissions – Android M will offer enhanced privacy management by asking application-related permissions at the first time when you run the app. If there are some permissions that don’t make points or are not suitable, you can steer clear of them. This will offer a great control to users.

  • External Storage Formatted As Internal Storage – With Nexus, Google has shown his disinterest in external storage support. However, Android M will support external storage, but it will be formatted as internal storage. This will certainly offer you adaptable storage embracing encryption to ensure the security of the content while they are moved between internal and external storage.

  • Secure and Improved Android Pay – The fingerprint scanning can be used to buttress Android Pay and make it more secure. This will certainly make Android Pay a real time mobile payment system with an intuitive and impressive interface.

There are numerous Android developers who have up-to-the-minute knowledge about the platform and can deliver a prolific performance. You just need to research thoroughly to ensure the best suitable professional.

The forthcoming Android version, Android M will come jam-packed with a slew minor yet advanced updates that will further add to its versatility and scalability. This platform will make your device smarter with superior features.

5 Security Issues Upon Which An App Developer Should Work Cautiously

26 May

The advent of smartphones was one of the major breakthroughs in the industry. These advanced devices have enabled individuals to carry the Internet in their pocket and access the web as and when desired. This certainly augments Internet browsing. Then the inception of mobile applications further takes the technology to a notch higher. Soon, the mobile apps became the cornerstone of smartphones. Ever since the evolution of mobile applications, the businesses of almost all niches are incessantly revolutionizing.

After observing the rapidly increasing mobile traffic, businesses have started embracing a mobile solution to ensure their effective and efficient presence in the wobbly market space. And, to attain an invaluable mobile application for the most popular platforms (Android and iOS), organizations often prefer to hire Android app developer or iOS app developer as per the requirement. This is because to stand ahead of the curve, a trendy and prolific application is significant.

However, with the increasing popularity of mobile apps, the application security can’t be ignored. There are numerous hackers out there seeking a vulnerability to leak the sensitive information, which can harm any business. Here are a few security issues that are hard to prevent and thus, must be dealt with a great precision.

app developer

1. Implementing the codes that are available for free

While looking for an economical and cost-effective solution, developers tend to choose the codes that are available for free to develop their applications. Some hackers take benefit of this opportunity and create code that when used by a developer can offer hackers an easy access to the crucial info.

Thus, it is advisable to research beforehand and work more attentively while using a third-party code.

2. Avoiding a safe transit

It is imperative to ensure that the transit is properly shielded from the unauthorized elements present on the other side of the servers. For instance, open Wi-Fi connections keep lurking for apps that can be easily targeted.

To keep this security issue at bay, it is advisable to implement the latest SSL certificates and encryptions. This will help mobile app deliver a seamless and flawless performance without allowing the external elements to play with the app security.

3. Exposure with data caching

In many ways, mobile devices are undefensive as compared to desktops and laptops. Hackers are quite smart and know the way to gain the access to the cached information and thus, doodle with the device security.

This kind of mishaps can be prevented by using a password. By implementing passwords on applications, the data caching drawbacks can be effectively addressed. If interested, you can seek a mobile app development company and outsource Android app development to them while asking them create apps accompanied by passwords. There are several companies across the globe that offer outsourcing services at affordable prices.

4. Not considering the physical security issues

Many app developers often forget to make an app secure from the situations when a mobile device gets into unauthorized hands or in mobile theft cases. Experts must consider the security of the critical info kept in a mobile device in such situations. This is because, most of us carry several sensitive data on our mobile devices from auto-saved passwords to certain softwares to the saved account details. This can be easily hacked by hackers and benefit their business.

To combat this issue, a local session code can offer a decent solution. According to the local session code, the app users will be frequently (in certain periods) asked to enter a password to run an application. This will help secure the mobile data from the unforeseen mishaps and buttress the app performance.

These are a few of the effective mobile app security issues and their appropriate solutions that can help you create a highly secured and remarkable application. Go through the aforementioned tips and develop a valuable application to leverage your business.

5 Simple tips to create stunning user-oriented mobile apps

13 May

Mobile app development is a lot more than building a mobile-friendly version of your business. It’s about rendering your customers a fantastic means of reaching out to your business products and services. It is a mobile business app that allows your customers to know more about your product/service range within a very short period of time. As an entrepreneur, it is quite essential to ensure that your mobile app is user-friendly. The reason for this is that the more user-friendly your app, the more popular it would get among the targeted users, This is exactly what my blog looks into. Here, I’ve offered five practical tips on building a mobile app, keeping the users’ requirements and expectations in mind.

  1. Analyze requirements of the target users

Irrespective of whether you’re a freelance mobile app developer or are working with a reputed mobile app development agency, make it a point to analyze the demands and requirements of the target users for the application. Don’t forget to understand what they are expecting the app to do. This will also allow you to build a fantastic user experience for your app.

  1. Continue testing your app prior to going live with it

As an approach to perfect your app along with its underlying code, it is imperative to test the app for normal features and functionalities. You can opt for selecting individuals who’ll actually use your app and provide their feedback on the same. By gathering real feedback for your app, it would become easier for you to add and remove features/functionalities from the app before launching it for the general public.

  1. Tailor your app in such a way that it fits all devices and mobile platforms

As a mobile app developer, it is essential to tailor your app in a way that it works well on a variety of smartphone devices and mobile platforms. With cross-platform compatibility gaining a unique edge in the world of mobile app development, it is recommended to ensure that your app works on all known and popular platforms. For this, it is vital to ensure the use of responsive design in the mobile application.

  1. Make sure your app is easy to understand

The saying “Easy to use is easy to sell” stands true for the new age mobile application development. If users find it comfortable to understand your app, they’ll perhaps go ahead with downloading and using it without taking a second thought. Hence, I would suggest you to include large, easy-to-read buttons in your app. Doing this will make your app more readable and hence serve as a complete delight for the targeted users.

  1. Equip your app with an advantage of offline usage

People love using apps that come with an added advantage of offline usage. Since staying connected to a Wi-Fi network can turn impossible at times. It is under such a situation that having an app that works offline as well can serve as a complete blessing. Hence, a majority of mobile app developers have already starting ensuring that their app works offline-with all the features running perfectly in the offline mode as well.


Keeping users’ perspective in mind while developing mobile apps is something that would aid you in delivering fine-quality apps that perform brilliantly. I’m sure adhering to tips covered above would enable you to come up with a mobile app that looks awesome and functions effectively.

How jQuery Face Detection Plugin Detects Faces

24 Feb

Image 1

With the rapidly blooming technologies, the innate ability of human to recognize different faces is now can be integrated on computers as well. The eternal efforts and dedication of developers have contributed to the amazing face detection softwares. Today, several softwares are available in the market that integrate facial recognition technology, however, only a few are able to deliver an outstanding performance. And, Face Detection jQuery plugin is among the best softwares in the field.

The logic that runs behind the screen and adds to the credibility and usability of face recognition process is absolutely intriguing and enticing. This function has garnered a great popularity and has benefited several websites, including Facebook. Moreover, there are several Smartphones and other devices that come equipped with face detection software and this can be considered as one of the leverages of mobile application development services thus, this helps make the device more secure with adept device lock features.

Not only face detection, but there are several softwares that enable voice detection, fingerprint detection and more. The logic that works behind these incredible softwares is quite interesting and captivating. I have always been keen to identify the algorithm (key basics) behind the functioning of a face detection software. And, after spending a quality time with face recognition softwares, things are pretty much clear to me.

In this article, I will unleash the technique behind the entire face detection process. Here, I have considered Face Detection jQuery plugin developed by Jaysalvat that embraces algorithm by Liu Liu. This plugin is capable of identifying faces on any images, canvases or videos.

Face Detection jQuery plugin: A Foreword

The plugin basically tracks the face and returns an array that includes the coordinate positions of the face. It is amazingly designed to fetch face coordinates not only from a still image, but also from a video.

Let’s explore how jQuery is used for detecting faces and get to the meat.

1. Download the plugin

First of all, you will need to download the plugin. It can be done via any of the preferred method. It is advisable to seek its latest version to reap the benefits of its novel features.

2. Include the requisite files

Once the plugin is installed, you will need to include the following jQuery and plugin files.

<script src=;></script>

<script src=“js/jquery.facedetection.js”></script>

These two JavaScript files basically wrap the essential functionality of the faceDetection plugin. The plugin then returns the coordinate of the detected faces.

3. Set an image

Set an image in your HTML page and ensure that the chosen image possesses certain faces. The featured faces will be detected by the plugin. This can be done by inserting a simple line of code, and that is,

<img id=“image” class=“image” src=“assets/group+of+successful+business+people.jpg”>

4. Apply the plugin

Now, you have set an image, you just need to simply apply the plugin on the image. After doing so, you will get the coordinates of the face (or faces) that have been detected by the plugin.

For this, the below mentioned fragment of code is implemented.


/* Returns:


confidence 3.7898368899999966

height 69.31260725171516

neighbors 11

offsetX 83.6700690058318

offsetY 219.16498538197757

positionX 492.1700690058318

positionY 189.16498538197757

scaleX 0.375

scaleY 0.375

width 69.31260725171516

x 492.1700690058318

y 189.16498538197757



5. Outcome

After applying the plugin, an array of object related to detected faces will be returned. It will include the following objects.

x – X coordinate of the face in the set image

y – Y coordinate of the face in the set image

width – Width of the face

height – Height of the face

positionX – X position according to the document

positionY – Y position according to the document

offsetX – X position according to the offset parent

offsetY – Y position according to the offset parent

scaleX – Ratio between actual image width and width of displayed image

scaleY – Ratio between actual image height and height of displayed image

confidence – Level of confidence

6. Plugin forms a square around the detected face

In order to create a square around the detected face, the following code snippet is deployed. However, you can tweak the code and create a circle around the detected faces, if desired.

$(function() {

$(‘#try-it’).click(function(e) {



complete : function(faces) {

// Define function

for (var i = 0; i < faces.length; i++) {

$(‘<div>’, {

‘class’ : ‘detect-face’,

‘css’ : {

‘position’ : ‘absolute’,

‘left’ : faces[i].x * faces[i].scaleX + ‘px’,

‘top’ : faces[i].y * faces[i].scaleY + ‘px’,

‘width’ : faces[i].width * faces[i].scaleX + ‘px’,

‘height’ : faces[i].height * faces[i].scaleY + ‘px’





error : function(code, message) {

alert(‘Error: ‘ + message);





7. Settings related to the plugin

The plugin comes complete with several setting options. The list includes,

  • interval – Interval (its default value is 4)

  • minNeighbors – Minimum neighbors threshold that sets the cutoff level for discarding rectangle groups as face (its default value is 1)

  • confidence – Minimum confidence (its default value is null)

  • async – Async mode if Worker available (its default value is false).

  • grayscale – Convert to grayscale prior to processing (its default value is true)

  • complete – Event callback function that triggers when face has been detected


complete: function (faces) {

// Define function


  • error – Event callback function that triggers when an error is encountered

error:function (code, message) {

alert(‘Error: ‘ + message);


This guide represents how the faces are detected in an image via the faceDetection plugin, which implements jQuery. The plugin is a great choice for detecting faces in images, however, it is not meant for differentiating faces. For this, you will need to tinker with the code appropriately. Face detection can enhance the usability of your website in an effective and efficient manner. Integrate this remarkable feature in your site and reap its benefits.

Why It is Crucial to Introduce Mobile Application Development To a Newer Approach

30 Sep

It’s a no secret that the mobile application development has become an integral part of almost every organization wanting to establish a strong online presence. By implementing the right strategy, mobile applications can not only win over customers, but also generate leads and ensure business growth.

The mobile application development platform fundamentally has a different relation to the way businesses were managed earlier. It has drastically changed our perspective about information processing. The tools that we use to reach out customers have changed. The marketing environment has changed. We have gained the ability to access the information anytime, anywhere, in a manner that’s more convenient and effective.

Since, excessive publicity and product promotion are carried out through mobile channels, it has become a dire need for every mobile application development company to hire mobile app developer and create apps that work as a natural extension for their businesses. However, to make the most out of app development, organizations, need to push their level of creativities to a new level. They need to know the ways to cope-up the challenges tossed by rapidly changing business environment characterized by the influx of newfangled designing trends, devices, platforms and more.

mobile app development

In order to cater the diverse needs of mobile platforms and their users, there are few things that businesses should take care of. We will discuss all these things in detail in the article.

1. “One Size Fits All” is Not The Strategy That Businesses Should Bank Upon

Companies strive hard when it comes to deciding upon the type of mobile application they want to deliver to their customers. This is essential because companies have to achieve a balance between creating an app with a rich user experience and the compatibility of applications over a variety of platforms that will somehow compromise on the native UX.

Both of the approaches have their own pros and cons. And, company has to evaluate the issue on the basis of certain parameters such as native experience, development cost, usability, and the app management.

2. Mobility and Application Design

Today, the process of app development has become highly sophisticated. There is now no longer need for a developer to sit down with the customers to get their input on an application and then developing the app on the basis of norms they deployed earlier. Mobility is the thing that many of the people haven’t heard of yet. This is the thing that is lagging behind the people involved in the development as they fail to understand what they actually want from an app, what experience it should provide and so on.

It is important for the developers to first work on perfecting the UI and the application work to provide a pleasant navigating experience. A strategically built interface has the power garner more feedback, by providing users what they actually look for an app.

3. Fast and Intuitive Development Process

It is recommended to take the help of mobile apps development services , which clearly understands the various dimensions of application development that help you realign with your business priorities while providing room for customer choices.

Since, application development is rapidly evolving and growing, it’s important for the developers to use tools and methodologies that help them achieve efficiency in the development process.

Although there are significant improvements in the mobile app development in recent time, there are still some areas where companies as well as developers need to focus on. Focus should be more on agile development because only this way they would be able to ensure the market success of an app.

How Mobile Marketing is Fueling Small Businesses and What You Can Learn?

20 Sep

According to eMarketer, there has been a 25% increase in the Smartphone users (estimated to be around 1.76 billion people) in 2014 than last year. And the Smartphone penetration is expected to increase in the coming years. Thus, it makes sense for a business owner to take advantage of this mobile technology if they want to reach a wider audience base. Especially, small business owners can reap great rewards by setting up a mobile marketing strategy.

In fact, a lot of small and medium businesses have realized the significance that mobile plays in expanding their business. Let’s have a look at some stats that will give you an idea about the percentage of small-scale business owners that are going mobile (source: AT&T Small Business Technology Poll 2014):

  • Nearly 94% of small businesspersons uses a Smartphone to carry out their business, which is up from 85% last year.

  • Around 55 percent of small businesses say that they are enjoying a competitive advantage going mobile – when it comes to saving time.

  • Over half of the business owners are using mobile apps for their business.

Looking at the above figures clearly indicate that SMBs are utilizing mobile marketing as a weapon to grow their business. And the demand for mobile-optimized sites and Mobile App Development Services will continue to increase.

Why Small Businesses are Going Mobile?

Any small businessperson can use mobile marketing to grab attention of customers who prefer to surf the web “even on the move”. Wondering how? Let’s assume you are running a website selling some food items, chances are that you might experience a drastic drop in your sales when the holiday season is over. But if you have a list of your potential clients, you could send them a text message regarding offering some hard-to-resist offers that would certainly compel the customers to land up on your site to make the purchases.

mobile marketing

How to Make Best Possible Use of Growing Mobile Trend?

The best mobile marketing strategy is to develop a mobile app to reach out to your potential customers. Besides, if you are running a business website ensure to link your app to that site. No matter whatever your requirement is, remember to devise a proper plan and to know your target audience well before jumping on the mobile app development bandwagon.

If you are not familiar with the process of application development, it is advisable to hire mobile application developer. Below are a few key points to consider when you are about to finalize a company for your mobile app development project:

  • Make sure to opt for a professional having years of experience in developing mobile apps.

  • Choose a company that has a good market reputation and is well-known to be technically sound, and that is backed by a team of qualified developers.

  • Check out the sort of app (probably the ones related to your project) that have been developed by the company.

  • Make sure that your service provider possesses versatility in any type of app. In addition, ascertain that your service provider is very creative when it comes to designing an application.


Small business owners are adopting mobile marketing strategies and most of them are choosing to build business apps to reach out to their mobile users. If you too are bamboozled by the fancy of going mobile, then reading this article will help you explore some useful statistics, reasons as to why SMBs are going mobile and how to keep up-to-date with growing mobile trends.