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Top 4 Languages Used By Professionals For Mobile App Development

3 May

With more and more businesses leveraging mobile app development, you can see hundreds of thousands of apps getting developed each day. When it comes to developing an app, several factors needs to be considered, ranging from the app and interface design to functionality. But regardless of how your app is designed, the major factor that helps to make it work is the programming language.

In short, the language you use for coding the app requires attention to detail irrespective of what type your development partner is building. As you may know, there are two different ways of coding the app:

  • First, you can write code once and run it across different web browsers. This helps in reducing your time and burden in coding for each platform individually.

  • Secondly, you will have to code for each mobile app platform separately. Of course, building a dedicated application can be costly. However, the performance of such apps is a lot better than web apps.

Irrespective of which type (native or the web) app you plan on developing, a reliable developer can help you create an effective product that performs as per your needs. But the most important question is “Which programming language you should choose for building a quality app?” Let’s have an overview of the most commonly used and preferred languages for app development:

programming lang


The Apple’s popular Swift language is now open source and is capable of building apps for all the Apple and Linux platforms. Swift is nothing but a modern and improved version of Objective-C language. However, the fact that Swift is similar to the Java programming language is what makes it an attractive choice among iPhone app development company for coding mobile apps. Also, it is less cluttered and easier to understand compared to previous Apple programming languages. Besides, the Swift language is easier to learn and use. It was mainly created to work with Cocoa and Cocoa Touch languages.


The most popular language used by the majority of app developers for mobile application development is Java. It is an object-oriented language built by Sun Microsystems and is utilized by the Android OS. Java enables developers to write code only once and make it run in many different environments, browsers, etc.

Since most of the developers are familiar with the Java programming language, it becomes easier to build apps using this programming language. Moreover, Java helps in speeding up development and deployment of mobile apps by allowing developers to reuse code.


While it’s true that most of the developers prefer using the Swift language over Objective-C, but you can’t deny the fact that the latter is still used for app development. Moreover, since Objective-C is Apple’s oldest language, its use won’t abate anytime soon. Since Objective-C is based on the OOP (Object-Oriented Programming) concept, it helps in writing the code around separate objects having their own data and logic.

Although you will have to spend time in rigorous planning during application development, but the benefit of using Objective-C is the ease it provides in avoiding long strings of code. Instead, the language creates classes with attributes and functions for objects.


Last on the list, HTML5 is becoming the ideal programming language for building web applications for the front-end. Furthermore, the responsive nature of HTML5 help developers in creating apps for multiple screen sizes, and for different browsers. Another great advantage of using this language makes app development a less expensive process.

Remember, HTML5 is the best choice for building browser-based apps.


Do you know which programming language will best fit your app development project needs? If not, then reading this post will definitely give you an idea of the most popular and widely used languages you should consider for developing an app.


Responsive Website vs. Mobile App: What Suits You Best?

6 Apr

The ever-increasing competition is pushing businesses and companies to adopt latest market trends to stay updated and abreast of the competition. For instance, many business organizations have embraced the web and mobility solutions, including RWD (Responsive Web Design) and mobile application development to keep pace with the advancements taking place in the technology world.

Today, most of the people prefer to develop mobile apps in a bid to attract new customers. Besides, given the fact that 62 percent of the digital media time is spent on mobile apps, it’s not surprising to see people becoming inclined towards app development. Other than mobile applications, a lot of companies are paying more attention to creating responsive sites to allow people to view their site on any browser and platform.

However, the majority of people seem to be confused as to whether they should use a mobile app or a responsive website instead. Below are some critical points that will help you in making the right decision.


1. Understand Your Purpose

A mobile app is an excellent tool that enables you to communicate with your customers in a particular way just as you want. In contrary, a responsive site will prove an ideal choice if you wish to display your desktop website version on all the major devices without having to code for each device separately.

2. Speed

The biggest benefit of having a mobile application is that it loads quickly compared to a responsive website. Around 74 percent people say they’ll exit a site if it does not load within three seconds. This clearly suggests how crucial it is for you to provide your clients with a fast-loading solution such as an app. Remember, if you are planning over hiring the services of a mobile app development company for your project, make sure that your hired service provider helps in creating a highly performant app.

3. Adding Content

When designing an application for mobile users, you will have to add slightly different content on each page. But that is not the case with responsive sites since they display the same content on desktop and mobile devices. This eventually saves your time in planning and placing the right piece of content on different pages of your mobile app.

4. User Experience

Developing an app provides a huge advantage over a responsive site in terms of user experience. A responsive design fails to deliver as rich user experience as rendered by a mobile app. For instance, unlike a desktop version which requires displaying complete information about your website, an app only presents the most important piece of information to users.

Moreover, a lot of your time and efforts is likely going to be spent in delivering the right UX to your target users. And remember, you must know exactly what content needs to be displayed on smaller screens.

5. Number of Versions

Creating a responsive website requires you to focus on creating only a single version of the site that can be easily accessed on all the devices. But, in the case of mobile app development you need to create two different versions – one for desktop site and other for mobile.

6. Time and Cost Invested in Maintenance

Compared to a mobile app, responsive sites take less maintenance time and cost. This is because you only need to work on one single version, unlike an app that requires more maintenance time and cost for taking good care of website and mobile application versions.

Besides, changes made to your responsive site will be reflected on all the devices. On the contrary, mobile apps require making changes to both website and mobile web applications.

Wrapping Up

There are several other critical considerations worth exploring that can help you decide whether you should develop a mobile app or a responsive site. But most importantly, such a decision relies upon your project needs. If you want to provide a more personalized experience to your clients, creating an app will best suit your needs. However, a responsive site will befit your needs if you wish to have a site that can adapt to any device.

But, if you still cannot make any decision reading this article will hopefully help you in coming to a conclusion.

Following Strategic Plans To Develop Advanced Level Mobile Applications

22 Mar

Mobile applications have changed the business for eternity. It has expanded various sections of gadgets such as mobiles, tablets, wearable devices and the volume of gadgets that interface with an organization’s undertaking assets. There are more than 6 billion of mobile device supporters all over the world and the rapidly growing Internet of Things (IoT) market guarantees to associate with wide number of gadgets to the Internet section. These portable as well as IoT gadgets have all new working frameworks that decides how we fabricate programming and administration process. These innovation moves likewise give a colossal chance to change how every organization will connect with business and execute business with its clients, workers and accomplices.You will come across too many mobile app development companies who are now creating a strategic way to develop numerous number of advanced level mobile applications.

To achieve profit by these new advancements, corporate information and administrations must be open across smartphones to wearables. Organizations are making a move. More than half of the organizations Lopez Research studied that more than 20 mobile portable applications are in line this year. Numerous number of them are utilizing cloud base applications and platforms as an administration answers for maintaining mobile application development activities. Driving organizations in the versatile cloud time will make business and specialized procedures extremely functionable.


Here you will come across advance strategy mobile application development plans:

  • Flexible stages empower adaptable as well as portable application improvement process. Once an organization moves past developing five to ten applications, it searches for programming tools to scale its improvement endeavors. Stages give modules to maintain basic administration components, for example, testing, application variant control, application lists, execution investigation, security and life-cycle administration process. Not at all like the unbending stages of yesteryear, today’s adaptable advancement stages are secluded, offer benchmarks based interfaces and work with various front-end outline techniques.

  • Data ought to be secured crosswise over gadgets and systems. Adaptable and distributed computing have changed on the basis of how information is interpreted and where it explores. In a portable world, the idea of an information border where information can be secured has vanished. Information must stream consistently and safely between a partnership’s server farm, the cloud and mobile devices. With more than 67 percent of organizations supporting BYOD, organizations must have the capacity to particular and control business information crosswise over individual and corporate-claimed gadgets.

  • Mobile applications have now moved into value-based development process. Applications need to be properly interfaced with information from various back end frameworks. An application is pointless in the event that it can’t get to the information of what a man needs. IT should create versatile streamlined access to an assortment of big business frameworks, for example, SAP , Oracle ORCL – 1.12%, legacy databases and custom applications. Organizations can look forward to portable stages for middleware administrations to safely interpret the information into applications and cloud administrations.

  • Mobile applications turn into an accumulation of information that passes a message to a whole work process. In the portable world, information must be gathered from various frameworks and displayed in an organization where a man can make a move. This activity could be as basic as an endorsement or as mind boggling as finding and buying an item. To do this, organizations will utilize undertaking coordination and sync programming (portable middleware) to connection information from frameworks, for example, application asset maintenance, databases and money related frameworks into versatile applications

Why It is Crucial to Introduce Mobile Application Development To a Newer Approach

30 Sep

It’s a no secret that the mobile application development has become an integral part of almost every organization wanting to establish a strong online presence. By implementing the right strategy, mobile applications can not only win over customers, but also generate leads and ensure business growth.

The mobile application development platform fundamentally has a different relation to the way businesses were managed earlier. It has drastically changed our perspective about information processing. The tools that we use to reach out customers have changed. The marketing environment has changed. We have gained the ability to access the information anytime, anywhere, in a manner that’s more convenient and effective.

Since, excessive publicity and product promotion are carried out through mobile channels, it has become a dire need for every mobile application development company to hire mobile app developer and create apps that work as a natural extension for their businesses. However, to make the most out of app development, organizations, need to push their level of creativities to a new level. They need to know the ways to cope-up the challenges tossed by rapidly changing business environment characterized by the influx of newfangled designing trends, devices, platforms and more.

mobile app development

In order to cater the diverse needs of mobile platforms and their users, there are few things that businesses should take care of. We will discuss all these things in detail in the article.

1. “One Size Fits All” is Not The Strategy That Businesses Should Bank Upon

Companies strive hard when it comes to deciding upon the type of mobile application they want to deliver to their customers. This is essential because companies have to achieve a balance between creating an app with a rich user experience and the compatibility of applications over a variety of platforms that will somehow compromise on the native UX.

Both of the approaches have their own pros and cons. And, company has to evaluate the issue on the basis of certain parameters such as native experience, development cost, usability, and the app management.

2. Mobility and Application Design

Today, the process of app development has become highly sophisticated. There is now no longer need for a developer to sit down with the customers to get their input on an application and then developing the app on the basis of norms they deployed earlier. Mobility is the thing that many of the people haven’t heard of yet. This is the thing that is lagging behind the people involved in the development as they fail to understand what they actually want from an app, what experience it should provide and so on.

It is important for the developers to first work on perfecting the UI and the application work to provide a pleasant navigating experience. A strategically built interface has the power garner more feedback, by providing users what they actually look for an app.

3. Fast and Intuitive Development Process

It is recommended to take the help of mobile apps development services , which clearly understands the various dimensions of application development that help you realign with your business priorities while providing room for customer choices.

Since, application development is rapidly evolving and growing, it’s important for the developers to use tools and methodologies that help them achieve efficiency in the development process.

Although there are significant improvements in the mobile app development in recent time, there are still some areas where companies as well as developers need to focus on. Focus should be more on agile development because only this way they would be able to ensure the market success of an app.

How Mobile Marketing is Fueling Small Businesses and What You Can Learn?

20 Sep

According to eMarketer, there has been a 25% increase in the Smartphone users (estimated to be around 1.76 billion people) in 2014 than last year. And the Smartphone penetration is expected to increase in the coming years. Thus, it makes sense for a business owner to take advantage of this mobile technology if they want to reach a wider audience base. Especially, small business owners can reap great rewards by setting up a mobile marketing strategy.

In fact, a lot of small and medium businesses have realized the significance that mobile plays in expanding their business. Let’s have a look at some stats that will give you an idea about the percentage of small-scale business owners that are going mobile (source: AT&T Small Business Technology Poll 2014):

  • Nearly 94% of small businesspersons uses a Smartphone to carry out their business, which is up from 85% last year.

  • Around 55 percent of small businesses say that they are enjoying a competitive advantage going mobile – when it comes to saving time.

  • Over half of the business owners are using mobile apps for their business.

Looking at the above figures clearly indicate that SMBs are utilizing mobile marketing as a weapon to grow their business. And the demand for mobile-optimized sites and Mobile App Development Services will continue to increase.

Why Small Businesses are Going Mobile?

Any small businessperson can use mobile marketing to grab attention of customers who prefer to surf the web “even on the move”. Wondering how? Let’s assume you are running a website selling some food items, chances are that you might experience a drastic drop in your sales when the holiday season is over. But if you have a list of your potential clients, you could send them a text message regarding offering some hard-to-resist offers that would certainly compel the customers to land up on your site to make the purchases.

mobile marketing

How to Make Best Possible Use of Growing Mobile Trend?

The best mobile marketing strategy is to develop a mobile app to reach out to your potential customers. Besides, if you are running a business website ensure to link your app to that site. No matter whatever your requirement is, remember to devise a proper plan and to know your target audience well before jumping on the mobile app development bandwagon.

If you are not familiar with the process of application development, it is advisable to hire mobile application developer. Below are a few key points to consider when you are about to finalize a company for your mobile app development project:

  • Make sure to opt for a professional having years of experience in developing mobile apps.

  • Choose a company that has a good market reputation and is well-known to be technically sound, and that is backed by a team of qualified developers.

  • Check out the sort of app (probably the ones related to your project) that have been developed by the company.

  • Make sure that your service provider possesses versatility in any type of app. In addition, ascertain that your service provider is very creative when it comes to designing an application.


Small business owners are adopting mobile marketing strategies and most of them are choosing to build business apps to reach out to their mobile users. If you too are bamboozled by the fancy of going mobile, then reading this article will help you explore some useful statistics, reasons as to why SMBs are going mobile and how to keep up-to-date with growing mobile trends.


Mobile Design Patterns- Helping you boost your mobile e-commerce sales chart

4 Sep

Ever since the introduction of smartphones, people have stopped visiting brick and mortar stores and are rather opting for online shopping. Well, going shopping on a smartphone is undoubtedly one of the best experiences for every individual who’s always keen on purchasing products without investing a hell lot of time and effort. By devising design techniques for your mobile e-commerce store, you can easily boost your sales. Through this blog, I’ll make you familiar with the growing significance of choosing the right mobile design patterns for building an out-of-the-box mobile e-commerce website.

Designing the e-store’s home page

Just like hiring the services of a reputed Mobile Development Company, it is crucial for you to get in touch with a trained e-store designer who can guide you on the designing part. Since home page is the main inlet to your e-commerce website, it is imperative to pay special attention to designing it in the right way. I recommend you to reduce the quantity of textual content and rather opt for adding more functional aspects that can set the stage for customers to get introduced to your products and services. You must display the promotions and discounts right on the website’s home page. Doing this would serve as your approach towards digging deep into the analytics report and determining what the customers are actually looking for. For the website’s home page, you can choose from the below mentioned popular design patterns:

  • List of links redirecting to specific areas within the website. Also, the inclusion of registration forms, loyalty programs etc. for building a brand presence

  • Single column pattern that displays key products, promotions and deals.

  • The placement of Search options within important areas of the e-commerce website.

mobile ecommerce

Paying attention to navigation within web pages

Website navigational elements play a vital role in rendering a fabulous shopping experience. By placing the navigation menu within the header area, you can offer users the freedom to traverse within the individual section of your e-commerce web portal. That means, each time a visitor is offered the flexibility of moving to new areas within the website, without having to return to the Home page. With vertically aligned navigation menus, you can add a touch of elegance to your website. The two-column format of navigation menus also works best for enhancing the shopper’s experience. Smartly designed icons along with the navigation menu names also add visual perfection to the e-commerce site that’s specially designed for the customers coming in from smartphones and other hand-held, internet-enabled devices.

Search functionality- A key component of mobile e-commerce websites

The product search ability of the E-commerce websites plays a vital role in drawing the attention of target audience. By designing an efficient and easy-to-use search facility for your site, you can grab the attention of many customers who’re genuinely interested in purchasing the products and services similar to the one delivered by you. Suggested search techniques like auto-complete or type-ahead have worked wonders for users who’re new to the world of online shopping and are inclined on digging deep into it.


No matter what kind of design pattern you choose for your e-commerce website, it is always better to be prudent in your choice. I recommend you to focus more on the users’ needs rather than simply beautifying the site via a mix and match of colors and layouts. Happy customers aid in enhancing your sales and in a way your business prospects.